NOVARIC®
Brand Guidelines
Visual identity, tone of voice, trademark standards and communication guidelines for all NOVARIC® materials and channels.
Our Brand, Our Identity
These guidelines define the NOVARIC® brand. They ensure consistency across every touchpoint — from corporate documents to digital platforms, social media, and partner communications. Every NOVARIC® Team Member is responsible for upholding these standards.
Visual Identity
Logo, colours, typography and spacing rules that define our look across all media.
Tone of Voice
How we write, speak and communicate — professional, clear, structured and purposeful.
Trademark
Correct usage of NOVARIC® including the registered trademark symbol on every first use.
Digital & Social
Platform-specific guidelines and templates for our digital presence and social channels.
AI Policy
How NOVARIC® Nexus AI operates within the brand and governance framework.
Downloads
Official assets, templates and approved files for authorised use by NOVARIC® team members.
Logo
The NOVARIC® wordmark is the primary brand identifier. It must appear exactly as specified — always with the registered trademark symbol as a superscript on first use.
Use on Navy #1B2A3B or any dark background. This is the preferred primary usage.
Use on white or light grey #F4F6F8 backgrounds only. Never on coloured backgrounds.
Single-colour version for print, embroidery or contexts where full colour reproduction is unavailable.
Always Do
- Use the registered trademark ® as superscript on first use
- Maintain clear space of at least 0.5× logo height around it
- Use official logo files only — never recreate
- Apply NOVARIC® on approved backgrounds only
Never Do
- Stretch, rotate, or distort the logo in any way
- Use the logo on busy photographic backgrounds
- Change the font, spacing, or letterforms
- Add drop shadows, outlines, or unauthorised effects
Colour Palette
Our colour system is non-negotiable. These four colours define NOVARIC® across all media. Click any swatch to copy its HEX code.
Navy
#1B2A3B
C95 M65 Y35 K45
Headers, footers, chapter dividers, nav, hero backgrounds
Cyan
#009AE4
C100 M20 Y0 K0
Links, CTAs, highlights, section headings, accent elements
White
#FFFFFF
C0 M0 Y0 K0
Page backgrounds, text on dark surfaces, card backgrounds
Light Grey
#F4F6F8
C2 M1 Y0 K3
Secondary backgrounds, metadata bars, table headers, callouts
Typography
NOVARIC® uses Arial / Helvetica Neue as its exclusive typeface across all contexts — print, digital, presentations and documents. No alternative typefaces are permitted.
Tone of Voice
NOVARIC® communicates in a professional, clear and structured manner. Business-professional tone — approachable but never casual. Prioritise clarity over creativity. Be concise but complete.
| Communication Standard | Status |
|---|---|
| Professional and structured language in all communications | ✓ Required |
| Clear, logical flow of information | ✓ Required |
| NOVARIC® with registered trademark superscript on first use | ✓ Required |
| Full sentences — no abbreviations in formal documents | ✓ Required |
| Active voice, direct and purposeful phrasing | ✓ Required |
| Slang or informal expressions in formal communications | ✗ Prohibited |
| Emojis in formal communications and official documents | ✗ Prohibited |
| New taglines or slogans without explicit approval from the Founder | ✗ Prohibited |
| Competitor comparisons or disparaging language | ✗ Prohibited |
No alternative taglines, slogans, or brand messaging may be created or used without explicit approval from Dr. Alban Gj. THIKA, Founder & Executive Director.
Brand Name & Trademark
The correct format is always NOVARIC® — including the registered trademark symbol as a superscript. This is non-negotiable across all media and communications.
NOVARIC® · NOVARIC® Sh.A. · NOVARIC® Nexus
Superscript ® directly after the name, no space
NOVARIC · Novaric · novaric · NOVARIC ® (spaced)
Missing ®, wrong case, or space before ®
| EU Trademark | 018313401 |
| Malta Company | C 63881 |
| VAT Number | MT 2170 7305 |
| Tagline ™ | The Future Starts At The Endgame.™ |
All NOVARIC® governance documents follow the format:
N-DOC-XXXXX-MMYYYY
Example: N-DOC-10007-032026
= Brand Guidelines, March 2026
Imagery & Photography
All photography used in NOVARIC® communications must reflect our professional, human-centred brand. Images should feel authentic, diverse, and aligned with our core sectors: HR, migration, and professional services.
Always Use
- Diverse, professional people in workplace settings
- Natural lighting, candid and authentic moments
- Clean, uncluttered compositions
- Images that reflect HR, migration, and professional services
- Consistent colour treatment aligned with brand palette
Never Use
- Stock photos that look obviously staged or artificial
- Overly saturated or heavily filtered images
- Images with competing brand logos or watermarks
- Low resolution or pixelated photography
- Unrelated or off-brand imagery
Image Treatment Standards
Full colour or subtle desaturation (max 20%)
Navy gradient overlay at 30–50% for text areas
Min 300 DPI print · 72 DPI web · 1920px wide
Brand Applications
The NOVARIC® brand must be applied consistently across all physical and digital touchpoints — from office signage to digital platforms and promotional materials.
Stationery
Letterhead, business cards, envelopes, and official document templates
Signage
Office signs, wayfinding, exhibition stands and corporate banners
Digital
Website, email, Nexus portal and all digital platform applications
Presentations
PowerPoint and screen decks for client meetings and proposals
Uniforms & Merch
Staff attire, promotional items, branded gifts and merchandise
Social Media
LinkedIn, Facebook, WhatsApp Business and all approved channels
Social Media Platforms
NOVARIC® maintains a professional presence across key platforms. Each platform has specific formatting, tone and content guidelines that must be followed.
facebook.com/NovaricLtd
nexus@novaric.co
contact@novaric.co
Digital Standards
All NOVARIC® digital touchpoints — web, app, portal — must comply with these specifications for consistency, accessibility and performance.
Website
novaric.co — Karuna theme. Custom CSS N-CSS-GLOBAL-001 v1.1. Max content width: 1140px.
Spacing
8px grid system. Section padding: 48–72px vertical. Content gutter: 24px horizontal.
Responsive
Mobile breakpoint: 768px. All elements must work at 320px–1440px viewport widths.
Accessibility
WCAG 2.1 AA compliance. Focus states visible. Alt text on all images. Min contrast 4.5:1.
NOVARIC® Nexus AI — Brand & Operations
NOVARIC® Nexus is the internal AI operations system. All AI-generated communications must comply with brand guidelines and the Nexus AI Governance policy (N-DOC-10010-032026).
Input
Request enters NOVARIC® Nexus system
Classify
Intent classified by department & priority
Policy
Brand & compliance rules applied
Generate
Response drafted per brand tone of voice
Deliver
Compliant output sent to channel
Brand Compliance
All AI outputs must use NOVARIC® (with ®), maintain professional tone, follow the approved vocabulary, and never use informal language or emojis.
Authorisation
AI agents may not commit NOVARIC® to contracts, public statements or partnerships without explicit human approval from Dr. Alban Gj. THIKA.
Data & Privacy
All AI processing of personal data must comply with GDPR (NOVARIC-POL-GD-001) and be logged in the NOVARIC® Nexus audit trail.
Communication Channels
Nexus AI communicates via approved channels only: email (@novaric.co), WhatsApp (NOVARIC-POL-WA-001) and the Nexus portal.
Related Governance Documents
These guidelines form part of the NOVARIC® Governance Framework. All policies are published under the Governance Hub and subject to annual review.
All documents are published under the NOVARIC® Governance Hub.
Downloads & Assets
Official brand assets for approved use. All files are subject to the NOVARIC® IP Rights Policy (NOVARIC-POL-IP-001). Contact brand@novaric.co for access to the full asset library.
Logo Pack
PNG, SVG and EPS logo files in all approved variants — primary, light and monochrome.
Colour Swatches
ASE (Adobe), CLUT and HEX reference files for all brand colours including tint scales.
Document Templates
Word, PowerPoint and PDF templates with correct brand styling — letterhead, proposals, reports.
Brand Guidelines PDF
Full brand guidelines document N-DOC-10007-032026 — complete reference in PDF format.
NOVARIC® — The Future Starts At The Endgame.™
novaric.co ·
C 63881 — Malta · VAT: MT 2170 7305 ·
EU Trademark: 018313401
Version: v4.1 · Document ID: N-DOC-10007-032026 · Effective: March 2026 · Review: March 2027
Owner: NOVARIC® Communications Division ·
Governance Hub ·
Privacy Policy ·
brand@novaric.co
LinkedIn Specifications
Navy background & white logo
Standard LinkedIn banner format