The key elements that make up the visual identity for NOVARIC are: • Logo • Colour palette • FontsThe NOVARIC primary colour palette is made up of Process Cyan 80% tint 60% tint 40% tint 20% tint 3 colours: process cyan, black and white to create a clean, modern look to all applications. It is essential these colours are used accurately and consistently whenever NOVARIC materials are produced. Shown right are CMYK and RGB breakdown values. For online, Word and PowerPoint documents please use the following RGB breakdown for an accurate representation of cyan. R:0 | G:154 | B:228Helvetica Neue is to be used on all pre-printed marketing materials. It has been chosen because it is simple, clean, modern and is highly legible. It conveys clarity across a wide range of collateral, from pages of text to signage. Good typography is primarily about clarity and communication. Constant attention to typographic detail helps establish a corporate style. For general brochure and collateral designs there are five recommended weights. See examples shown to the right. Helvetica Light and Bold are the preferred weights and should be used most often. Roman, Medium and Heavy can be used when emphasis is required in long, text heavy documents. Where there is a “number heavy” document, Arial can be used to replace Helvetica.The secondary font for NOVARIC is Arial. This is a sans serif font which should be used on documents, letters, presentations and all other communication that utilise PC applications in their production, or other circumstances where it is uneconomic or unfeasible to use the proprietory Helvetica Neue font family. Arial has been chosen for its similarity to the corporate font – Helvetica Neue. Arial is a standard Windows font and is available to all users. Arial is particularly appropriate for number heavy documents. Examples of letters and numbers are shown to the right to illustrate the difference between the fonts.
