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NOVARIC® Brand Guidelines
Visual identity, tone of voice and communication standards
| Document ID: N-DOC-10007-032026 | Version: v4.1 | Effective: March 2026 | Review: March 2027 |
| Owner: NOVARIC® Communications Division | Classification: Public | Status: Active | |
Brand Name & Trademark
The correct format is always NOVARIC® — including the registered trademark symbol as a superscript. Never use NOVARIC, Novaric, or any other variation. The registered trademark must appear on first use in any document, page, or communication.
EU Trademark: 018313401 | Malta company: C 63881
Colour Palette
| Navy #1B2A3B — Primary brand colour. Headers, footers, key UI elements. |
| Cyan #009AE4 — Accent and action colour. Links, CTAs, highlights, section headings. |
| White #FFFFFF — Backgrounds and text on dark surfaces. |
| Light Grey #F4F6F8 — Secondary backgrounds, metadata bars, table headers. |
Tone of Voice
NOVARIC® communicates in a professional, clear, and structured manner. Business-professional tone — approachable but never casual. Prioritise clarity over creativity. Be concise but complete. All communications must comply with this policy. See also: Corporate Email Policy and WhatsApp Messaging Policy.
| Action | Status |
|---|---|
| Professional and structured language | ✅ Required |
| Clear, logical flow of information | ✅ Required |
| NOVARIC® with registered trademark superscript | ✅ Required |
| Slang or informal expressions in formal communications | ❌ Prohibited |
| Emojis in formal communications | ❌ Prohibited |
| New taglines or slogans without explicit approval | ❌ Prohibited |
Official Tagline
No alternative taglines, slogans, or brand messaging may be created or used without explicit approval from Dr. Alban Gj. THIKA, Founder & Executive Director.
Related NOVARIC® Governance Documents
| Document | Reference |
|---|---|
| NOVARIC® Nexus AI Operations Governance | N-DOC-10010-032026 |
| WhatsApp Business Messaging Policy | NOVARIC-POL-WA-001 |
| Health & Safety Policy | N-DOC-10008-032026 |
| Corporate Email Policy | N-DOC-10009-032026 |
| GDPR & Privacy Policy | NOVARIC-POL-GD-001 |
| IP Rights Policy | NOVARIC-POL-IP-001 |
| Terms & Conditions | NOVARIC-POL-TC-001 |
| NOVARIC® Company Governance | NOVARIC-POL-CG-001 |
All documents are published under the NOVARIC® Governance Hub.
Version: v4.1 | Effective: March 2026 | Review: March 2027
Owner: NOVARIC® Communications Division | Document ID: N-DOC-10007-032026
NOVARIC® — The Future Starts At The Endgame.™ | C 63881 — Malta | EU Trademark: 018313401 | Privacy Policy | Governance Hub